Five Important Things to Remember when Investing in Apparel Stocks

#1 - Price Point of the Apparel (High End or Bargain End?)

#2 - Celebrity Association (Does the company associate their clothing line with a celebrity who can drive sales?)

#3 - Niche Appeal (Does the apparel have a specific niche or is it marketed for mass appeal?)

#4 - Leadership (Does the company CEO have experience in the apparel market?)

#5 - Focus (Is the company focused on just jeans, shirts or other pieces of apparel?)